In Piedmontese, “la giornata” refers to about 3,810 m² of land - the amount that can be cultivated in a single day with a pair of oxen. On our hillside farm outside Chieri (Collina Torinese), we intercrop robust, locally suited species to produce premium sun-grown hemp and small-batch herbal teas. By embracing biodiversity and a direct-to-consumer approach, we ensure transparency, fairness, and sustainability—always respecting nature’s limits.