About us

Born in 2024, La Giornata emerged from the shared vision of young professionals united by their passion for environmental stewardship and sustainable agriculture. Our diverse expertise—spanning agriculture, forestry, and innovative sustainability solutions—converged to create a business model that our food system urgently needs: transparent, fair, and deeply ethical.

We've intentionally built La Giornata around a streamlined direct-to-consumer approach that bypasses conventional supply chain complexities. This deliberate simplicity eliminates hidden environmental costs, protects farmers from exploitative price pressures, and preserves the integrity of rural communities. Our model prioritizes fair compensation, environmental responsibility, and authentic connections between producers and consumers.

Nestled in the agricultural heartland of Piemonte, we craft small-batch hemp products and artisanal herbal teas that embody our region's rich traditions while embracing innovative sustainable practices. Each offering from La Giornata represents our commitment to revitalizing agricultural heritage while building a more equitable food system for future generations.

Join us as we cultivate a business that strengthens communities, honors agricultural traditions, and deepens our collective connection to the land. Welcome

 to La Giornata—where passion meets purpose.

 

 

Jake Midgley 
Founder | Farmer